Note: Spending some time recently with a client, helping them sort through their data aggregation and clean-up, gave me the opportunity to catch up with Randa Minkarah, Co-Founder & COO from Transform Randa and I talked about the challenges that companies are still having regarding not only being “data-driven” but also turning their data into insights to get what they (actually) want – more revenue. Randa details below a few simple steps (and simple home truths) about this process. Enjoy! Pat
Generating Sustainable Revenues from Your Data
by Randa Mikarah - Transform Digital - @Randam2
There is no question that year after year, the cost of revenue (COR) generation continues to climb. Look at publicly traded companies in nearly any sector and read the reported costs associated with sales and marketing. In almost every case, the costs of acquiring revenues continue to outpace the gross revenues generated. It costs more to make the same money.
In today’s world of shifting digital and economic landscapes, tapping into data in real time and extruding insights gives executives a critical tool to stay ahead of the curve. Near real-time decision making is a necessity - not a luxury.